La Union OTOP-Hub to Lift Economy
By: Mia Jayn Ochoco, GPC-LEEIPU | Photos By: GPC-LEEIPU | Date: December 18, 2020
The Provincial Government of La Union (PGLU) through Local Economic Enterprise and Investment Promotions Unit (LEEIPU) supports the Department of Trade and Industry (DTI) in the One Town, One Product (OTOP) Hub Website Launching on December 18, 2020 at CSI The City Mall, exactly a year after the opening of the OTOP-Hub La Union physical store in Bacnotan, La Union.
OTOP Hub is a flagship access market to promote local products with the aim to establish a market access to cater OTOP-preneurs in the province. Department of Trade and Industry La Union Provincial Director Merlie D. Membrere said that this online platform is an effort to meet the needs of consumers and their competitive and innovative behavior. Initially, 20 MSMEs were featured in the website.
In her inspirational message, Regional Director Grace Falgui-Baluyan mentioned that, “The journey of investment in our online presence became a reality. We take note that even without pandemic, this should be happening, the pandemic helped us grow. This OTOP-Hub Website is self-sustaining to provide more assistance and interventions to our MSMEs.”
Meanwhile, Gov. Francisco Emmanuel “Pacoy” R. Ortega III said in his video message, “As we move towards crisis recovery and transformation, jumpstarting local economy is symbolic of our reinvigorated hope for a promising future.”
