Novelty. Consistency. Compassion. One of the most active partners of the Provincial Government of La Union (PGLU) and Multi-Sectoral Governance Council (MSGC) Special Projects Committee Head Mr. Xavier Mercado of Halo Halo de Iloko was recognized as a recipient of the ASEAN Business Award (ABA) 2020 for Inclusive Business.
The recognition for Inclusive Business is given to businesses for their good practice of business model designed to make profit while solving problems of the poor and people with low income within Southeast Asia region.
Halo Halo de Iloko, a Gastronomic Adventure Hub in Region 1, is known for its innovative Ilokano menu and high-impact contributions to the community. The restaurant sources its raw materials and ingredients locally supporting La Union farmers and fisherfolks, Farm Barangays and from the Gulayan sa Bilangguan. They hire persons with disabilities and their employees are trained with basic sign language. They have accommodated almost 500 K12 Senior high school students to complete their on the job training, hired in catering events.
Aside from food, Halo Halo de Iloko also offers La Union products as pasalubong and crafts made by the deaf community. To help reduce waste in the province, they recycle used coconut husk by donating it to schools to be used as plant pots and as charcoal for cooking. Finally, as a way to cope with the pandemic, aside from donating food and drinks to frontliners, they initiated the project “Bunubon ti Biag,” an eco-friendly project with the aim to plant vegetable seeds in egg shells to be given away to customers for free.
Despite the numerous activities in Halo Halo de Iloko, Mr. Mercado still manages to serve the province as the MSGC Special Projects Committee Head. He spearheaded the Search and Awarding of Cleanest and Greenest Gasoline Station Restroom in the province. Other projects of the MSGC that he was a part of were Adopt-an-Agri-Tourism Site: Freedom Park and Bauang Bakawan Eco-Tourism Park and the creation of Tourist Police Assistance Center. He also actively takes part in PGLU’s transformative governance by participating in the third party audit of the Strategic Performance of PGLU offices.
“Success isn’t always about greatness. It’s about consistency. Consistent hardwork leads to success. Greatness will come, to God be the Glory,” says Mr. Mercado.
As an advocate of the Agri-Tourism vision of La Union, he is also the former president of the Association of Active Tour Guides of La Union and founder of Association of Tourism Industries and Networks in La Union.
Mr. Mercado has been a multi-awarded businessman and chef and the ASEAN Business Award means that he brings the Province of La Union globally bringing customer satisfaction the Filipino way to international market.
Held annually since 2007, ASEAN Business Awards is a prestigious international-level event that gives opportunities for businesses to reaffirm their position among industry peers; advance their competitiveness and integration; and spread their brand throughout the ASEAN region and globally. This year’s awarding will be held on November 13, 2020 at Daewoo Hotel Hanoi, Vietnam.
The PGLU assures Mr. Mercado of its continuous support and partnership in all his endeavors in improving the quality of life of the people and in building a Stronger La Union, a province worth living in.