As a manifestation of the Provincial Government of La Union’s (PGLU’s) proactive measures toward positioning the province as the Heart of Agri-Tourism in Northern Luzon by 2025, it collaborated with the Department of Tourism-Regional Office I (DOT-ROI) and organized by United Philippines Surfing Association (UPSA) and World Surfing League (WSL) in the conduct of the World Surfing League La Union International Pro 2024 on January 22-28, 2024 at The Escape, Brgy. Urbiztondo, San Juan, La Union.
