With the commitment to empower and capacitate the tourism workforce in the province, the Provincial Government of La Union (PGLU) thru the La Union Provincial Tourism Office (LUPTO) in partnership with the Department of Tourism – Region 1 (DOT-RO1) conducted a capability building training for tourism stakeholders entitled, โThe Filipino Brand of Service Excellenceโ. The said training was divided into two batches, the first district tourism stakeholders last August 2-3, 2022 at Plaza de Castiel San Juan, La Union and the second district tourism stakeholders last August 4-5, 2022 at Rosebowl Bauang, La Union. ASEAN Master Trainer for Tourism, Ms. LJ Rosales from the Department of Tourism – Region 1 served as the official trainer for the 4-day training development program.