Pasalubong Centers to be set on Strategic Locations in La Union

By: Rafael C. Mosuela GPC-SP

Producers from different local government units (LGUs) in the Province of La Union are getting a boost through the recently approved ordinance where farm products made in La Union may be collated, promoted and sold at pasalubong center in various and strategic areas in the Province of La Union.

After thorough deliberation, the Sangguniang Panlalawigan (SP) approved SP Ordinance no. 281-2021, entitled establishing the “Produkto Ti La Union Pasalubong Centers” in Strategic Locations in the Province of La Union to showcase and sell locally produced goods.

Board Member Christian I. Rivera of the 2nd district of La Union, said that part of promotion of Agri-Tourism in La Union, local farmers and manufacturers should be given the opportunity to showcase and sell local farm or agricultural products to tourists in a center established by the Provincial Government of La Union (PGLU), and tourist destinations should include pasalubong centers where tourists may purchase products made in La Union.

He likewise said that the Pasalubong Center will showcase truly La Union products, mostly foods like wine, chips, and other delicacies of micro, small and medium enterprises in the province.

“This is of great help to local entrepreneurs to further promote their locally produced products to bigger markets. Helping them improve their competitiveness enables them to contribute to economic and social development as well as in the poverty reduction efforts of the province,” SBM Rivera added.