๐๐จ ๐ฎ๐ฑ๐ผ๐ฝ๐๐ ๐๐ข๐ฉ๐ ๐๐ฎ ๐จ๐ป๐ถ๐ผ๐ป ๐ฎ๐ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ผ๐ด๐ผ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฃ๐ฟ๐ผ๐๐ถ๐ป๐ฐ๐ฒ
By: Rafael Mosuela GPC-SP | Photos By: Sangguniang Panlalawigan | Date: March 8, 2022
The Sangguniang Panlalawigan of La Union has adopted through an ordinance the LOVE (Live, Own, Visit and Enjoy) La Union slogan as the official tourism logo of the province during its regular session held on March 8, 2022.
The slogan Love La Union was institutionalized to highlight the province as the preferred tourist destination in Northern Luzon and sustain a general level of awareness for La Union as a place to โLive, Own, Visit, Enjoyโ (LOVE), and shall be used in all its promotional materials.
Board Member Jennifer C. Mosuela-Fernandez, being the chair of the Committee on Laws, Rules and Regulation and the sponsor of the ordinance, said that in order to position the Province of La Union as the โHeart of Agri-Tourism in Northern Luzon by 2025โ, it is necessary to create a tourism brand for La Union which focuses on its current strengths and resources that are ready to absorb tourists.
The said ordinance likewise punishes any person, natural or juridical, to print, use, publish and display the official tourism logo of the province except when there is express written consent of the province.
