PGLU-LEEIPU GEARS UP FOR 20TH LA UNION FAIREST
By: Mia Jayn Ochoco, GPC-LEEIPU | Photos By: GPC-LEEIPU | Date: September 2021
The Provincial Government of La Union, through the Local Economic Enterprise & Investment Promotions Unit (LEEIPU) and the Department of Trade and Industry (DTI), is in full gear for the upcoming 20th La Union Fairest to start on November 16, 2021 at Robinson’s Place, City of San Fernando, La Union.
La Union’s Fairest serves as a platform for the MSMEs of the province to showcase their products, expand their market scope, and increase revenue. Started in November 2001, it has been a tradition for the local MSMEs to showcase their product and services. It has been a symbol of the unity of the business community and the government.
Part of this year's La Union’s Fairest, the Online OTOP Hub La Union will be re-launched and aims to include more MSMEs featured on the website. The online OTOP Hub is flagship access to the digital platform as the business community utilizes the “new normal” way of marketing to pave the way to recovery. Furthermore, the online OTOP hub aspires to promote and market OTOP and local products as it caters to the OTOP-preneurs in the province.
The annual La Union’s Fairest Trade Fair is a testament to the commitment of the Provincial Government of La Union towards the development of Micro, Small, and Medium Enterprises (MSMEs) as part of the business sector’s contribution in building a Stronger La Union, a province worth living in.
