AYAT FEST 2023 FEATURES TRADE FAIR, EDIBLE LANDSCAPE VILLAGES, CARNIVAL IN OPENING
By: Geraldine Salazar-Lucero, PIO | Photos By: Provincial Information Office | Date: February 25, 2023
The much-anticipated festive celebration of La Union's Founding Anniversary, Ayat Fest 2023, kicks-off with the opening of the Agri-Tourism Trade Fair and Carnival, and the launching of Agri-Tourism Village Edible Landscaping Contest on February 25, 2023 at the Mabanag Justice Hall Grounds, City of San Fernando, La Union.
Gov. Raphaelle Veronica “Rafy” Ortega-David commenced the start of Ayat Fest 2023 carrying the theme “LU La Unay.”
The theme was derived from the province’s name La Union informally called LU which also reflects Gov. Rafy’s call for L – Love and U – Unity, two prerequisites in attaining progress and sustainable development for the province. Further, La Unay means ‘very much’ or ‘abundance of’ which translates the theme LU La Unay to ‘Very much La Union with Abundance of Love and Unity’.
In her message, Gov. Rafy emphasized how Ayat Fest mirrors the core foundation of what unites the province – LOVE for one another and LOVE for La Union.
“Nababagay po ito sa ating selebrasyon dahil sumasalamin po ito sa ayat o sa love natin para sa ating probinsya na siyang nagbubuklod-buklod sa ating magkakaprobinsiaan,” Gov. Rafy said during as she welcomed the kaprobinsiaan in kick-off activities of Ayat Fest 2023.
𝗟𝗲𝗮𝗱 𝗘𝘃𝗲𝗻𝘁𝘀 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝗔𝗴𝗿𝗶-𝗧𝗼𝘂𝗿𝗶𝘀𝗺
One of the highly anticipated events during La Union Founding Anniversary is the Agri-Tourism Trade Fair dubbed as “SaLU-SALO: Saluad La Union para Serbisio, Agri-turismo, Lako ken Oportunidad. It is a week-long celebration featuring La Union’s local products, foods, and talents participated by the 20 component city and municipalities of the province.
Booths representing each city and municipalities of La Union were artistically designed to promote their respective local culture and traditions, tourism, employment generation strategies, and #KalikasanNaman or environmental conversation initiatives.
Visitors of the fair can buy fresh fruits and vegetables, locally processed food products and other home-made goods, specialty menus, native dishes and delicacies, among others.
Another highlight of the Ayat Fest launching activity is the opening of the carnival with the iconic and thrilling rides, and nostalgic perya games.
Simultaneous with the opening of the fair and carnival is the launching of Agri-Tourism Village Edible Landscaping Contest participated by all Local Government Units of the La Union.
The contest aims to promote La Union’s vision on agri-tourism through an aesthetic landscape featuring arrangements and selection of the beautiful provincial flower bougainvillea and other edible plants. The diversified landscape garden also showcases how innovative and creative kaprobinsiaan are in crop production technology.
𝗔𝘆𝗮𝘁 𝗙𝗲𝘀𝘁, 𝗮𝗻 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗙𝗲𝘀𝘁
After years of setback caused by the global pandemic, the province of La Union comes back with a purpose-driven festivity that aims to give back and honor the kaprobinsiaan for their unwavering support and efforts in establishing and sustaining the Province of La Union, making it one of the most resilient, peaceful, orderly, and progressive provinces in the country.
Ayat Fest 2023 is not just a festivity, it is a clamor for La Union’s environmental protection and a celebration of identity, inclusivity, development, and innovations. A continuous call for La Union PROBINSYAnihan.
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