SPUR ENVIRONMENT-FRIENDLY TOURISM DEVELOPMENT

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ASPECT	STRATEGIC OBJECTIVES	KRA	#	PERFORMANCE INDICATOR
IMPACT	Improve Quality of Life in a Province Worth Living In	Quality of Life	1	Average Income of Tourism Enterprises
			2	Tourism Satisfaction Rate
			3	Total Local Income on Tourism
			4	Tourism Employment Rate
			5	Rank in the NCC-CMCI Most Competitive Province
FOCUS	Spur Environment-Friendly Tourism Development	Tourism Development	6	Increase in Tourist Arrivals in La Union to Region 1 Provinces
			7	Tourist Arrivals in the 6 Major Agri-Tourism Attractions
			8	Average satisfaction rating of tourists
			9	Green enterprises
			10	Forged Partnerships for Tourism PPAs
CORE	Foster Conducive Investment Climate	Investment	11	Amount of investment generated
			12	Registered Businesses
			13	Business Capital Declared
		Employment Generation	14	Number of new jobs created
	Enhance the Agricultural Potential for Economic Growth	Agriculture as Input to Tourism	15	Agricultural Produce that comply with quality standards
			16	Agricultural Input to Tourism Enterprises
			17	Sales of local products
	Establish the Distinctive Brand and Investible Image of La Union	Branding and marketing	18	Total Tourist Arrivals
			19	Tourists Who are Aware of the Tourism Brand
	Establish competitive and Sustainable Tourism Sites and Activities	Tourism Sites and Enterprises Competitiveness	20	Tourism sites developed
			21	DOT-accredited tourism enterprises
			22	Certified trainees on tourism and tourism-related industries
			23	Establishments counseled to comply with labor laws
	Enhance Health Protocols, Tourism Safety and Management System	Social Services	24	Number of fatalities in tourism sites
			25	Number of tourism establishments trained on basic life support and compliant to health protocols
			26	Response Time
	Preserve and Promote Culture and Traditions	Preservation and promotion	27	Cultural Immersion and Promotion Activities
	Conserve and Maintain Natural Sources Areas	Environmental protection	28	Preserved areas
	Minimize pollution and waste generation	Pollution control and waste generation	29	Air Quality Index
			30	Water turbidity
			31	Escherichia coli (E. coli) level
	Provide tourism infrastructure support	Infrastructure	32	Completed Infrastructure Development
SUPPORT	Develop Robust Knowledge Management System	Information Systems Development and Deployment	33	Number of information systems developed and deployed
	Enhance Technical Capacity of Workforce	Capacity Building	34	Trained Personnel
			35	Increase in Trainings and Workshop
	Intensify Awareness and Accessibility to Relevant Information	Awareness and Accessibility to Information	36	Established Tourism Online Data Bank
	Establish Data Driven and Relevant Policies and Mechanisms	Policies	37	Tourism PPAs with policies and guidelines

Kasaganaan, MaisasaKaTuParan Initiative

 

1. Investments for Tourism Growth

• Strengthen the Provincial Investment Incentives Board
• Review and update of the La Union Investment Incentives Code
• Cascading of the La Union Investment Incentives Code to the LGUs
• Business Incubation Services
• Trade Missions (Business Summit, Trade Fairs, PPP dialogues)
• Creation of La Union Investment Portal
• Strengthening Tourism through Agriculture
• Tourism Campaign Assessment
• Creation of La Union Tourism Product Design (Tour Packages, Tour Themes, etc.)

2. Tourism Development

• Creation and Operationalization of Tourism Councils
• Provision of Assistance on Tourism Development Sites
• Provision of Technical Assistance for DOT Accreditation
• Guidelines in Tourism Site Development
• Virtual Tourism Campaigns and Series
• Development of Guidelines on Areas to be Promoted as Educational or Tourism Sites
• Tourism Safety Training
• Tourism Safety IEC Campaigns
• Establishment of the La Union Council for Language, Arts and Culture
• Cultural Mapping and Accreditation
• Culture and Heritage Promotion
• Culture IEC Campaigns

3. Environment-Friendly Tourism

• La Union Biodiversity Inventory
• Identification of Areas with Tourism Value
• Updating of Environmental Plans (Integrated Coastal Management Plans, Watershed, among others)
• Update of the Provincial Environment Code
• Cleanest and Greenest LGU 2.0
• Environment-Friendly Business Award
• Green Infrastructure Programs
• Creation of Enhanced Traffic and Safety Management Plan
• Establishment of Major and Support Tourism Infrastructure Projects
• Community-Based Tourism Sites
• Community-Driven Protection and Maintenance of Conservation Areas
• Environment-Friendly Tourism IEC Campaigns
• Zero-Open Defecation Program
• Water Quality Monitoring

Note: Sectoral Roadmap, Scorecard Indicators and Strategic Initiatives are for discussion and refinement with Lead Offices, Measure Owners and Initiative Teams.