Read/Post Comment: 0 Posted by Administrator /  07.09.2017
by: Joy Ann L. Gurtiza, PITO – La Union

In a bid to come up with better plans for the province’s tourism, the Provincial Government of La Union (PGLU) through the Provincial Information and Tourism Office participated in the Advanced Tourism Statistics Training (ATST) for Local Government Units (LGUs) hosted by the Department of Tourism – Regional Office 1 (DOT-RO1) held on August 28 – September 1, 2017 at Java Hotel, Laoag City, Ilocos Norte.

The training was attended by tourism officers, planning officers and technical staff in charge of the tourism statistics reporting from the LGUs and tourism enterprises of the different cities and municipalities of the four provinces in Region 1.

DOT Regional Director Martin S. Valera welcomed the participants and imparted the aim of having the ATST which is to get important indicators that are related to tourism and that can be used to plan not only for each provinces’ but for the entire Region 1’s tourism industry as well. Valera added that the training is also related to improving the LGUs’ chances to develop their own tourism sites.

The first two days were dedicated for training on ways of measuring the success of tourism businesses such as tourist arrival data gathering and tourist receipts in the form of consumption of goods and services made by foreign visitors out of foreign currency resources by following basic parameters like visitor arrivals, average length of stay and average daily expenditure.

ATST on the other hand, taught the participants about the questionnaire survey and interview survey. These methods were applied by the participants by conducting of actual surveys. For the last session, the results of the surveys were analyzed which were soon converted into chart presentations.

Said training is the second to a series of three under the Local Tourism Statistics System (LTSS) spearheaded by the DOT and the Japan International Cooperation Agency (JICA) which aims to enhance the capacity of LGUs to formulate tourism development plans by enhancing their knowledge and skills on tourism statistics.

Held for five days, DOT expects that through this training, the participants will be able to boost the tourism industry in their respective provinces and develop more for the sector engaged in it.


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